Wednesday, September 10, 2008

Book Giveaway: The Truth About Email Marketing by Simms Jenkins


Enter to win a free copy of Simms Jenkin's book,
The Truth About Email Marketing.

DETAILS: Simply post a comment below and then Email me ( to let me know why you should be the winner of this book!
This will qualify YOU to be entered into the drawing.

A Go Green With Celeste winner will be randomly selected on September 30, 2008.
Open to individuals in USA (lower 48) states only. One entry per person.
All entries must be received by September 29, 2008, by 11PM CST.

~Q&A with the author,
Simms Jenkins~

Q: Simms, how did you become sold on the power of email marketing?
A: Prior to founding BrightWave Marketing, I ran the Customer Relationship Management group for a major media company that had a network of websites. When I saw first hand the ability to send a message and minutes later see a surge of responses and resulting web traffic as well as the ability to measure this response in real time, I was hooked. I then built the company to help clients more efficiently and strategically seize the benefits of email marketing.

Q: What sets your book apart from all the rest of the email marketing books?
A: I think there are only a couple of meaningful and serious books on the subject by true industry experts and hopefully my book is equally approachable for email novices as it is for big company email marketing managers. The feedback and reviews I have received have been really strong to date so I feel like I accomplished that. It is worth mentioning that the biggest compliment I could get on this book would be for an email marketing professional to use it on a daily basis and keep it on their desk as a reference guide.

Q: Give us an email marketing secret that most small business owners would be surprised to learn about.
A: There are many small businesses using email more effectively than Fortune 500 companies. That is one of the beauties of email marketing. It is not about money like some other marketing and media channels but it takes time, resourcefulness and the understanding that permission email is a powerful method of communication but one that should not be abused. Because it is so measurable, any small business owner gets incredible feedback on what their customers and prospects are interested in as well as what they are not. That info can be priceless.

Q: Email marketing is certainly eco-friendly. Did you have a "green" plan from the start?
A: I wish I could tell you that it was part of the master plan but it wasn’t. It is certainly a major reason to consider using email marketing though. I am still surprised to find many leading companies not finding that to be an attractive benefit of email marketing. I know I appreciate the companies that offer me the opportunity to receive bills or promotions via email as opposed to a catalog or letter that gets thrown away immediately. We have found some our clients ( are leveraging the benefit of email as an eco-friendly communication tool as it makes sense and relates to their brand and offerings. I hope and expect to see more of that.

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.

Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.

Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.


Anonymous said...

E-Mail Marketing is a sign of the times. An effective subject line can catch the reader's curiousity. The only down-side to email marketing is competing with the SPAM.
E-Mail marketing is the Green way to go - reduce the amount of paper it is easy to share by forwarding the email to friends.
Sara Jane

Tina L. Miller said...

For a small business owner like myself--where every cost must be carefully weighed and considered prior to making an expenditure--email marketing is also very cost effective! Effective email and viral marketing can save a LOT of money in printing and postage costs in addition to saving trees!

Tina L. Miller

Julie Mik said...

E-mail marketing CAN be very effective, but with the amount of spam out there it's hard to compete. I get at least 10 e-mails a day offering to increase the size of my "manhood!" Is there something mom and dad never told me? Last time I looked, I was female and gave birth to three kids! LOL Oh, and let's not forget the Nigerian scams! I suddenly "found" my Uncle Fester and now I'm going to share in $1,000,000 dollars! How cool is that!

Trying to find a way to compete and get your message read is the KEY. Learning how to do that is difficult. I'm open to any and all suggestions.

Julie Mik

Sandy said...

sending you an email- this looks very interesting for what we do